Second-screening, content
20.7%0.3%Second-screening, ads
39.0%0.2%Second-screening: Solo viewing
23.3%0.1%Second-screening: Co-viewing
16.3%0.1%Content vs ad-break second-screening
Solo viewing · ad-break phone use runs 18.3% above content
Advertising viewEmpty-room risk
11.4%
of exposed minutes
12.2%
DaypartEmpty room
- Early Fringe13.0%
- Late Night12.2%
- Prime11.4%
- Daytime10.9%
- Early Morning6.5%
Attention rate
0.2%62.54%Since prior period
0100
Highest ad-break phone use
- Roku Originals52.1%
- The Daily Show51.1%
- Gutfeld!51.0%
- Survivor46.4%
- The Traitors46.1%
- Hell's Kitchen46.1%
8 services in view