Verified viewing signals
Verified viewers per TV
1.672.2%Co-viewing rate
39.9%3.0%Co-viewing factor
0.555.5%Attention rate
62.5%0.2%Empty-room rate
11.4%1.6%31 days · all markets
Open report summarySecond-screening right now
29.8%
Content and ad breaks · share of viewing time on the phone
30.3%
MarketCo-viewing rate
- Albany47.8%
- Providence45.1%
- Hartford-New Haven44.8%
- Baltimore44.4%
Recommended
Session length: solo vs co-viewed
Co-viewed sessions run 23.7 min longer48.3%
Room dynamics
Re-entries per session
1.380.1%Absence between re-entries
9.4 min0.0%Sessions per day
1.970.0%